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Ranked #2237 by analyst upside · 2026-11-13
ZBRA
Zebra Technologies Corporation
Technology · Market Cap $15B · P/E 25.7x
ANALYST PRICE TARGET
+29.5%
implied upside to consensus target
Current Price $317.83
Consensus Target $411.49
Bull Target $455.0
Bear Target $350.0
Analysts Covering 16
ANALYST CONSENSUS - BUY
Strong Buy
3
Buy
8
Hold
6
Sell
0
52-Week Low $199.05
52-Week High $392.78
YTD Return +28.0%
FUNDAMENTALS
Market Cap $15B
P/E Ratio (TTM) 25.7x
Forward P/E 14.3x
EPS (TTM) $12.37
PEG Ratio 0.57
Dividend Yield N/A
Revenue (TTM) $6.1B
Profit Margin 9.8%
52-WEEK RANGE
52-Week Low $199.05
52-Week High $392.78
Current Price $317.83
Bear Target $350.0
Bull Target $455.0
● Now $317.83 ● Target $411.49
TRADING DATA
Avg Volume 606K
YTD Return +28.0%
Analyst Count 16
Consensus Buy
Upside to Target +29.5%
Last Updated 2026-11-13

ANALYST SUMMARY

Zebra Technologies Corporation (ZBRA) is currently trading at $317.83 with a Wall Street consensus price target of $411.49, implying potential upside of 29.5% over the next 12 months. 16 analysts currently cover ZBRA, with a consensus rating of Buy - 65% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $455.0, while the most cautious has a target of $350.0.

ZBRA operates in the Technology sector with a market capitalisation of $15B. The stock is up 28.0% year-to-date and is currently trading near the upper end of its 52-week range of $199.05 – $392.78.

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RECENT ANALYST CALLS

Upgrade/downgrade history for ZBRA, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Citigroup - Reiterated
Neutral → Neutral 2026-11-04 Building track record
Barclays - Reiterated
Overweight → Overweight 2026-11-04 Building track record
BNP Paribas - Reiterated
Outperform → Outperform 2026-11-04 Building track record
Morgan Stanley - Reiterated
Equal-Weight → Equal-Weight 2026-11-04 Building track record
Citigroup - Reiterated
Neutral → Neutral 2026-10-12 Building track record
Barclays - Reiterated
Overweight → Overweight 2026-10-12 Building track record
Truist Securities - Reiterated
Hold → Hold 2026-10-05 Building track record
Needham - Reiterated
Buy → Buy 2026-09-15 20% win rate (5 calls)
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
59
out of 100
Coverage depth
22/30
Consensus clarity
23/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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