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Ranked #2367 by analyst upside · 2026-06-27
SAM
The Boston Beer Company, Inc.
Consumer Defensive · Market Cap $2B · P/E 0x
ANALYST PRICE TARGET
+20.1%
implied upside to consensus target
Current Price $191.87
Consensus Target $230.39
Bull Target $315.0
Bear Target $192.0
Analysts Covering 13
ANALYST CONSENSUS — HOLD
Strong Buy
0
Buy
1
Hold
10
Sell
2
52-Week Low $158.68
52-Week High $264.46
YTD Return -4.0%
FUNDAMENTALS
Market Cap $2B
P/E Ratio (TTM) N/A
Forward P/E 17.3x
EPS (TTM) $-6.54
PEG Ratio 0.77
Dividend Yield N/A
Revenue (TTM) $1.9B
Profit Margin -3.1%
52-WEEK RANGE
52-Week Low $158.68
52-Week High $264.46
Current Price $191.87
Bear Target $192.0
Bull Target $315.0
● Now $191.87 ● Target $230.39
TRADING DATA
Avg Volume 267K
YTD Return -4.0%
Analyst Count 13
Consensus Hold
Upside to Target +20.1%
Last Updated 2026-06-27

ANALYST SUMMARY

The Boston Beer Company, Inc. (SAM) is currently trading at $191.87 with a Wall Street consensus price target of $230.39, implying potential upside of 20.1% over the next 12 months. 13 analysts currently cover SAM, with a consensus rating of Hold — 8% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $315.0, while the most cautious has a target of $192.0.

SAM operates in the Consumer Defensive sector with a market capitalisation of $2B. The stock is down 4.0% year-to-date and is currently trading near the lower end of its 52-week range of $158.68 – $264.46.

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RECENT ANALYST CALLS

Upgrade/downgrade history for SAM, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Morgan Stanley — Reiterated
Equal-Weight → Equal-Weight 2026-05-06 Building track record
Bernstein — Reiterated
Market Perform → Market Perform 2026-05-05 Building track record
Citigroup — Reiterated
Neutral → Neutral 2026-05-04 Building track record
UBS — Reiterated
Neutral → Neutral 2026-05-01 33% win rate (6 calls)
RBC Capital — Reiterated
Sector Perform → Sector Perform 2026-05-01 Building track record
Evercore ISI Group — Reiterated
In-Line → In-Line 2026-05-01 Building track record
Citigroup — Reiterated
Neutral → Neutral 2026-04-15 Building track record
UBS — Reiterated
Neutral → Neutral 2026-04-07 33% win rate (6 calls)
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
—
out of 100
Coverage depth
0/30
Consensus clarity
0/30
Vote unanimity
0/25
Rating stability
0/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call — not that the stock will go up.

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