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Ranked #2608 by analyst upside · 2026-06-27
RUSHA
Rush Enterprises, Inc.
Consumer Cyclical · Market Cap $6B · P/E 22.2x
ANALYST PRICE TARGET
+15.1%
implied upside to consensus target
Current Price $72.78
Consensus Target $83.75
Bull Target $89.0
Bear Target $78.0
Analysts Covering 4
ANALYST CONSENSUS - BUY
Strong Buy
0
Buy
3
Hold
1
Sell
0
52-Week Low $45.67
52-Week High $76.99
YTD Return +35.3%
FUNDAMENTALS
Market Cap $6B
P/E Ratio (TTM) 22.2x
Forward P/E 16.0x
EPS (TTM) $3.28
PEG Ratio 3.42
Dividend Yield 1.05%
Revenue (TTM) $7.3B
Profit Margin 3.6%
52-WEEK RANGE
52-Week Low $45.67
52-Week High $76.99
Current Price $72.78
Bear Target $78.0
Bull Target $89.0
● Now $72.78 ● Target $83.75
TRADING DATA
Avg Volume 449K
YTD Return +35.3%
Analyst Count 4
Consensus Buy
Upside to Target +15.1%
Last Updated 2026-06-27

ANALYST SUMMARY

Rush Enterprises, Inc. (RUSHA) is currently trading at $72.78 with a Wall Street consensus price target of $83.75, implying potential upside of 15.1% over the next 12 months. 4 analysts currently cover RUSHA, with a consensus rating of Buy - 75% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $89.0, while the most cautious has a target of $78.0.

RUSHA operates in the Consumer Cyclical sector with a market capitalisation of $6B. The stock is up 35.3% year-to-date and is currently trading near the upper end of its 52-week range of $45.67 – $76.99.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for RUSHA, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Stephens & Co. reit
Overweight → Overweight 2026-05-19 Building track record
Stephens & Co. — Reiterated
Overweight → Overweight 2026-04-30 Building track record
UBS — Reiterated
Neutral → Neutral 2026-04-29 33% win rate (6 calls)
Wolfe Research ● Initiated
Outperform 2026-04-27 Building track record
Stephens & Co. — Reiterated
Overweight → Overweight 2026-02-19 Building track record
UBS — Reiterated
Neutral → Neutral 2026-02-18 33% win rate (6 calls)
UBS ● Initiated
Neutral 2026-01-28 33% win rate (6 calls)
Stephens & Co. — Reiterated
Overweight → Overweight 2025-11-05 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
53
out of 100
Coverage depth
12/30
Consensus clarity
27/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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