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Ranked #3241 by analyst upside · 2026-08-13
RUSHA
Rush Enterprises, Inc.
Consumer Cyclical · Market Cap $9B · P/E 36.5x
ANALYST PRICE TARGET
+8.8%
implied upside to consensus target
Current Price $80.63
Consensus Target $87.75
Bull Target $95.0
Bear Target $78.0
Analysts Covering 4
ANALYST CONSENSUS - BUY
Strong Buy
0
Buy
3
Hold
1
Sell
0
52-Week Low $45.67
52-Week High $83.61
YTD Return +49.9%
FUNDAMENTALS
Market Cap $9B
P/E Ratio (TTM) 36.5x
Forward P/E 17.6x
EPS (TTM) $2.21
PEG Ratio 3.42
Dividend Yield 0.69%
Revenue (TTM) $7.2B
Profit Margin 3.7%
52-WEEK RANGE
52-Week Low $45.67
52-Week High $83.61
Current Price $80.63
Bear Target $78.0
Bull Target $95.0
● Now $80.63 ● Target $87.75
TRADING DATA
Avg Volume 515K
YTD Return +49.9%
Analyst Count 4
Consensus Buy
Upside to Target +8.8%
Last Updated 2026-08-13

ANALYST SUMMARY

Rush Enterprises, Inc. (RUSHA) is currently trading at $80.63 with a Wall Street consensus price target of $87.75, implying potential upside of 8.8% over the next 12 months. 4 analysts currently cover RUSHA, with a consensus rating of Buy - 75% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $95.0, while the most cautious has a target of $78.0.

RUSHA operates in the Consumer Cyclical sector with a market capitalisation of $9B. The stock is up 49.9% year-to-date and is currently trading near the upper end of its 52-week range of $45.67 – $83.61.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for RUSHA, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Stephens & Co. reit
Overweight → Overweight 2026-05-19 Building track record
Stephens & Co. - Reiterated
Overweight → Overweight 2026-04-30 Building track record
UBS - Reiterated
Neutral → Neutral 2026-04-29 33% win rate (6 calls)
Wolfe Research ● Initiated
Outperform 2026-04-27 Building track record
Stephens & Co. - Reiterated
Overweight → Overweight 2026-02-19 Building track record
UBS - Reiterated
Neutral → Neutral 2026-02-18 33% win rate (6 calls)
UBS ● Initiated
Neutral 2026-01-28 33% win rate (6 calls)
Stephens & Co. - Reiterated
Overweight → Overweight 2025-11-05 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
52
out of 100
Coverage depth
12/30
Consensus clarity
26/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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