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Ranked #759 by analyst upside · 2026-06-27
PRPL
Purple Innovation, Inc.
Consumer Cyclical · Market Cap $43M · P/E 0x
ANALYST PRICE TARGET
+111.2%
implied upside to consensus target
Current Price $0.39
Consensus Target $0.82
Bull Target $1.0
Bear Target $0.65
Analysts Covering 2
ANALYST CONSENSUS — BUY
Strong Buy
0
Buy
1
Hold
1
Sell
0
52-Week Low $0.36
52-Week High $1.26
YTD Return -45.8%
FUNDAMENTALS
Market Cap $43M
P/E Ratio (TTM) N/A
Forward P/E -1.9x
EPS (TTM) $-0.58
PEG Ratio 3.70
Dividend Yield N/A
Revenue (TTM) $460M
Profit Margin -13.6%
52-WEEK RANGE
52-Week Low $0.36
52-Week High $1.26
Current Price $0.39
Bear Target $0.65
Bull Target $1.0
● Now $0.39 ● Target $0.82
TRADING DATA
Avg Volume 377K
YTD Return -45.8%
Analyst Count 2
Consensus Buy
Upside to Target +111.2%
Last Updated 2026-06-27

ANALYST SUMMARY

Purple Innovation, Inc. (PRPL) is currently trading at $0.39 with a Wall Street consensus price target of $0.82, implying potential upside of 111.2% over the next 12 months. 2 analysts currently cover PRPL, with a consensus rating of Buy — 50% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $1.0, while the most cautious has a target of $0.65.

PRPL operates in the Consumer Cyclical sector with a market capitalisation of $43M. The stock is down 45.8% year-to-date and is currently trading near the lower end of its 52-week range of $0.36 – $1.26.

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RECENT ANALYST CALLS

Upgrade/downgrade history for PRPL, with each firm's 90-day track record across all stocks we track. See full firm rankings →

UBS — Reiterated
Neutral → Neutral 2026-04-29 33% win rate (6 calls)
Keybanc ↓ Downgrade
Overweight → Sector Weight 2026-04-29 Building track record
UBS — Reiterated
Neutral → Neutral 2026-04-01 33% win rate (6 calls)
Wedbush reit
Neutral → Neutral 2025-03-26 Building track record
Wedbush ↓ Downgrade
Outperform → Neutral 2024-09-04 Building track record
Craig-Hallum — Reiterated
Hold → Hold 2024-08-06 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
—
out of 100
Coverage depth
0/30
Consensus clarity
0/30
Vote unanimity
0/25
Rating stability
0/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call — not that the stock will go up.

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