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Ranked #164 by analyst upside · 2026-09-08
PRPL
Purple Innovation, Inc.
Consumer Cyclical · Market Cap $17M · P/E 0x
ANALYST PRICE TARGET
+556.2%
implied upside to consensus target
Current Price $3.81
Consensus Target $25.0
Bull Target $25.0
Bear Target $25.0
Analysts Covering 1
ANALYST CONSENSUS - HOLD
Strong Buy
0
Buy
0
Hold
1
Sell
0
52-Week Low $3.71
52-Week High $28.75
YTD Return -78.8%
FUNDAMENTALS
Market Cap $17M
P/E Ratio (TTM) N/A
Forward P/E N/A
EPS (TTM) $-11.26
PEG Ratio 3.70
Dividend Yield N/A
Revenue (TTM) $453M
Profit Margin -10.7%
52-WEEK RANGE
52-Week Low $3.71
52-Week High $28.75
Current Price $3.81
Bear Target $25.0
Bull Target $25.0
● Now $3.81 ● Target $25.0
TRADING DATA
Avg Volume 24K
YTD Return -78.8%
Analyst Count 1
Consensus Hold
Upside to Target +556.2%
Last Updated 2026-09-08

ANALYST SUMMARY

Purple Innovation, Inc. (PRPL) is currently trading at $3.81 with a Wall Street consensus price target of $25.0, implying potential upside of 556.2% over the next 12 months. 1 analysts currently cover PRPL, with a consensus rating of Hold - 0% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $25.0, while the most cautious has a target of $25.0.

PRPL operates in the Consumer Cyclical sector with a market capitalisation of $17M. The stock is down 78.8% year-to-date and is currently trading near the lower end of its 52-week range of $3.71 – $28.75.

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RECENT ANALYST CALLS

Upgrade/downgrade history for PRPL, with each firm's 90-day track record across all stocks we track. See full firm rankings →

UBS - Reiterated
Neutral → Neutral 2026-04-29 33% win rate (6 calls)
Keybanc ↓ Downgrade
Overweight → Sector Weight 2026-04-29 Building track record
UBS - Reiterated
Neutral → Neutral 2026-04-01 33% win rate (6 calls)
Wedbush reit
Neutral → Neutral 2025-03-26 Building track record
Wedbush ↓ Downgrade
Outperform → Neutral 2024-09-04 Building track record
Craig-Hallum - Reiterated
Hold → Hold 2024-08-06 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
15
out of 100
Coverage depth
5/30
Consensus clarity
8/30
Vote unanimity
0/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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