▲
STOCKUPSIDE.IO
Analyst Price Target Intelligence
← Full Rankings
← Back to rankings
Ranked #382 by analyst upside · 2026-08-12
PRPL
Purple Innovation, Inc.
Consumer Cyclical · Market Cap $32M · P/E 0x
ANALYST PRICE TARGET
+244.8%
implied upside to consensus target
Current Price $7.25
Consensus Target $25.0
Bull Target $25.0
Bear Target $25.0
Analysts Covering 1
ANALYST CONSENSUS - HOLD
Strong Buy
0
Buy
0
Hold
1
Sell
0
52-Week Low $6.12
52-Week High $31.5
YTD Return +906.9%
FUNDAMENTALS
Market Cap $32M
P/E Ratio (TTM) N/A
Forward P/E N/A
EPS (TTM) $-14.50
PEG Ratio 3.70
Dividend Yield N/A
Revenue (TTM) $453M
Profit Margin -10.7%
52-WEEK RANGE
52-Week Low $6.12
52-Week High $31.5
Current Price $7.25
Bear Target $25.0
Bull Target $25.0
● Now $7.25 ● Target $25.0
TRADING DATA
Avg Volume 20K
YTD Return +906.9%
Analyst Count 1
Consensus Hold
Upside to Target +244.8%
Last Updated 2026-08-12

ANALYST SUMMARY

Purple Innovation, Inc. (PRPL) is currently trading at $7.25 with a Wall Street consensus price target of $25.0, implying potential upside of 244.8% over the next 12 months. 1 analysts currently cover PRPL, with a consensus rating of Hold - 0% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $25.0, while the most cautious has a target of $25.0.

PRPL operates in the Consumer Cyclical sector with a market capitalisation of $32M. The stock is up 906.9% year-to-date and is currently trading near the lower end of its 52-week range of $6.12 – $31.5.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

VIOT +205.5%
Viomi Technology Co., Ltd
$50M · P/E 2.5x · Hold
MNRO +88.7%
Monro, Inc.
$365M · P/E 50.7x · Buy
MPAA +49.9%
Motorcar Parts of America, Inc.
$236M · P/E 20.1x · Buy
SGC +40.6%
Superior Group of Companies, Inc.
$204M · P/E 23.3x · Buy
CSV +59.3%
Carriage Services, Inc.
$534M · P/E 12.1x · Buy

RECENT ANALYST CALLS

Upgrade/downgrade history for PRPL, with each firm's 90-day track record across all stocks we track. See full firm rankings →

UBS - Reiterated
Neutral → Neutral 2026-04-29 33% win rate (6 calls)
Keybanc ↓ Downgrade
Overweight → Sector Weight 2026-04-29 Building track record
UBS - Reiterated
Neutral → Neutral 2026-04-01 33% win rate (6 calls)
Wedbush reit
Neutral → Neutral 2025-03-26 Building track record
Wedbush ↓ Downgrade
Outperform → Neutral 2024-09-04 Building track record
Craig-Hallum - Reiterated
Hold → Hold 2024-08-06 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

Loading…
ANALYST CONVICTION SCORE
15
out of 100
Coverage depth
5/30
Consensus clarity
8/30
Vote unanimity
0/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

See 4,000+ stocks ranked by analyst upside

StockUpside.io tracks analyst consensus price targets across thousands of US-listed stocks, updated every day. The full ranked list is available with a Pro subscription.

View Full Rankings →