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Ranked #4111 by analyst upside · 2026-11-13
HOG
Harley-Davidson, Inc.
Consumer Cyclical · Market Cap $3B · P/E 0x
ANALYST PRICE TARGET
-5.5%
implied upside to consensus target
Current Price $32.44
Consensus Target $30.65
Bull Target $37.0
Bear Target $19.0
Analysts Covering 10
ANALYST CONSENSUS - HOLD
Strong Buy
0
Buy
4
Hold
4
Sell
2
52-Week Low $17.09
52-Week High $34.84
YTD Return +61.2%
FUNDAMENTALS
Market Cap $3B
P/E Ratio (TTM) N/A
Forward P/E 15.3x
EPS (TTM) $-0.87
PEG Ratio 2.67
Dividend Yield 2.31%
Revenue (TTM) $4.0B
Profit Margin -3.3%
52-WEEK RANGE
52-Week Low $17.09
52-Week High $34.84
Current Price $32.44
Bear Target $19.0
Bull Target $37.0
● Now $32.44 ● Target $30.65
TRADING DATA
Avg Volume 2.1M
YTD Return +61.2%
Analyst Count 10
Consensus Hold
Upside to Target -5.5%
Last Updated 2026-11-13

ANALYST SUMMARY

Harley-Davidson, Inc. (HOG) is currently trading at $32.44 with a Wall Street consensus price target of $30.65, which is 5.5% below the current price over the next 12 months. 10 analysts currently cover HOG, with a consensus rating of Hold - 40% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $37.0, while the most cautious has a target of $19.0.

HOG operates in the Consumer Cyclical sector with a market capitalisation of $3B. The stock is up 61.2% year-to-date and is currently trading near the upper end of its 52-week range of $17.09 – $34.84.

SIMILAR STOCKS

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RECENT ANALYST CALLS

Upgrade/downgrade history for HOG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Citigroup - Reiterated
Buy → Buy 2026-10-30 Building track record
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Underweight → Underweight 2026-10-30 Building track record
Citigroup ↑ Upgrade
Neutral → Buy 2026-10-05 Building track record
Citigroup - Reiterated
Neutral → Neutral 2026-09-08 Building track record
UBS - Reiterated
Neutral → Neutral 2026-09-02 33% win rate (6 calls)
DA Davidson - Reiterated
Buy → Buy 2026-08-17 Building track record
Morgan Stanley - Reiterated
Underweight → Underweight 2026-07-28 Building track record
Baird - Reiterated
Neutral → Neutral 2026-07-24 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
44
out of 100
Coverage depth
18/30
Consensus clarity
19/30
Vote unanimity
5/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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