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Ranked #3481 by analyst upside · 2026-06-27
HOG
Harley-Davidson, Inc.
Consumer Cyclical · Market Cap $3B · P/E 13.2x
ANALYST PRICE TARGET
+1.8%
implied upside to consensus target
Current Price $25.19
Consensus Target $25.64
Bull Target $32.0
Bear Target $15.0
Analysts Covering 11
ANALYST CONSENSUS — HOLD
Strong Buy
1
Buy
3
Hold
6
Sell
1
52-Week Low $17.09
52-Week High $31.25
YTD Return +24.3%
FUNDAMENTALS
Market Cap $3B
P/E Ratio (TTM) 13.2x
Forward P/E 13.3x
EPS (TTM) $1.91
PEG Ratio 11.09
Dividend Yield 2.92%
Revenue (TTM) $4.3B
Profit Margin 5.3%
52-WEEK RANGE
52-Week Low $17.09
52-Week High $31.25
Current Price $25.19
Bear Target $15.0
Bull Target $32.0
● Now $25.19 ● Target $25.64
TRADING DATA
Avg Volume 2.9M
YTD Return +24.3%
Analyst Count 11
Consensus Hold
Upside to Target +1.8%
Last Updated 2026-06-27

ANALYST SUMMARY

Harley-Davidson, Inc. (HOG) is currently trading at $25.19 with a Wall Street consensus price target of $25.64, implying potential upside of 1.8% over the next 12 months. 11 analysts currently cover HOG, with a consensus rating of Hold — 36% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $32.0, while the most cautious has a target of $15.0.

HOG operates in the Consumer Cyclical sector with a market capitalisation of $3B. The stock is up 24.3% year-to-date and is currently trading near the upper end of its 52-week range of $17.09 – $31.25.

SIMILAR STOCKS

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RECENT ANALYST CALLS

Upgrade/downgrade history for HOG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Morgan Stanley — Reiterated
Underweight → Underweight 2026-05-19 Building track record
UBS — Reiterated
Neutral → Neutral 2026-05-11 33% win rate (6 calls)
Citigroup — Reiterated
Neutral → Neutral 2026-05-07 Building track record
Wells Fargo — Reiterated
Underweight → Underweight 2026-05-06 Building track record
Wells Fargo ● Initiated
Underweight 2026-03-11 Building track record
UBS — Reiterated
Neutral → Neutral 2026-03-04 33% win rate (6 calls)
Citigroup — Reiterated
Neutral → Neutral 2026-01-14 Building track record
Loop Capital ● Initiated
Hold 2025-11-25 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
—
out of 100
Coverage depth
0/30
Consensus clarity
0/30
Vote unanimity
0/25
Rating stability
0/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call — not that the stock will go up.

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