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Ranked #3521 by analyst upside · 2026-09-27
HOG
Harley-Davidson, Inc.
Consumer Cyclical · Market Cap $3B · P/E 14.1x
ANALYST PRICE TARGET
+10.7%
implied upside to consensus target
Current Price $25.45
Consensus Target $28.18
Bull Target $33.0
Bear Target $17.0
Analysts Covering 11
ANALYST CONSENSUS - HOLD
Strong Buy
0
Buy
4
Hold
6
Sell
1
52-Week Low $17.09
52-Week High $29.22
YTD Return +26.4%
FUNDAMENTALS
Market Cap $3B
P/E Ratio (TTM) 14.1x
Forward P/E 12.7x
EPS (TTM) $1.80
PEG Ratio 1.98
Dividend Yield 2.95%
Revenue (TTM) $4.2B
Profit Margin 4.8%
52-WEEK RANGE
52-Week Low $17.09
52-Week High $29.22
Current Price $25.45
Bear Target $17.0
Bull Target $33.0
● Now $25.45 ● Target $28.18
TRADING DATA
Avg Volume 2.1M
YTD Return +26.4%
Analyst Count 11
Consensus Hold
Upside to Target +10.7%
Last Updated 2026-09-27

ANALYST SUMMARY

Harley-Davidson, Inc. (HOG) is currently trading at $25.45 with a Wall Street consensus price target of $28.18, implying potential upside of 10.7% over the next 12 months. 11 analysts currently cover HOG, with a consensus rating of Hold - 36% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $33.0, while the most cautious has a target of $17.0.

HOG operates in the Consumer Cyclical sector with a market capitalisation of $3B. The stock is up 26.4% year-to-date and is currently trading near the upper end of its 52-week range of $17.09 – $29.22.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for HOG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Citigroup - Reiterated
Neutral → Neutral 2026-09-08 Building track record
UBS - Reiterated
Neutral → Neutral 2026-09-02 33% win rate (6 calls)
DA Davidson - Reiterated
Buy → Buy 2026-08-17 Building track record
Morgan Stanley - Reiterated
Underweight → Underweight 2026-07-28 Building track record
Baird - Reiterated
Neutral → Neutral 2026-07-24 Building track record
Loop Capital ↑ Upgrade
Hold → Buy 2026-07-20 Building track record
Citigroup - Reiterated
Neutral → Neutral 2026-07-13 Building track record
DA Davidson - Reiterated
Buy → Buy 2026-07-06 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
38
out of 100
Coverage depth
19/30
Consensus clarity
17/30
Vote unanimity
0/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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