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Ranked #3257 by analyst upside · 2026-09-27
HFWA
Heritage Financial Corporation
Financial Services · Market Cap $1B · P/E 13.6x
ANALYST PRICE TARGET
+14.8%
implied upside to consensus target
Current Price $28.57
Consensus Target $32.8
Bull Target $34.0
Bear Target $31.0
Analysts Covering 5
ANALYST CONSENSUS - BUY
Strong Buy
1
Buy
2
Hold
2
Sell
0
52-Week Low $21.32
52-Week High $31.25
YTD Return +23.8%
FUNDAMENTALS
Market Cap $1B
P/E Ratio (TTM) 13.6x
Forward P/E 10.8x
EPS (TTM) $2.10
PEG Ratio 2.13
Dividend Yield 3.50%
Revenue (TTM) $295M
Profit Margin 26.4%
52-WEEK RANGE
52-Week Low $21.32
52-Week High $31.25
Current Price $28.57
Bear Target $31.0
Bull Target $34.0
● Now $28.57 ● Target $32.8
TRADING DATA
Avg Volume 391K
YTD Return +23.8%
Analyst Count 5
Consensus Buy
Upside to Target +14.8%
Last Updated 2026-09-27

ANALYST SUMMARY

Heritage Financial Corporation (HFWA) is currently trading at $28.57 with a Wall Street consensus price target of $32.8, implying potential upside of 14.8% over the next 12 months. 5 analysts currently cover HFWA, with a consensus rating of Buy - 60% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $34.0, while the most cautious has a target of $31.0.

HFWA operates in the Financial Services sector with a market capitalisation of $1B. The stock is up 23.8% year-to-date and is currently trading near the upper end of its 52-week range of $21.32 – $31.25.

SIMILAR STOCKS

Other Financial Services stocks with comparable size and valuation.

CPF +16.7%
Central Pacific Financial Corp.
$949M · P/E 11.8x · Buy
FMBH +13.6%
First Mid Bancshares, Inc.
$1B · P/E 12.3x · Buy
OSBC +10.2%
Old Second Bancorp, Inc.
$1B · P/E 14.4x · Buy
LKFN +11.7%
Lakeland Financial Corporation
$1B · P/E 13.6x · Hold
PEBO +9.6%
Peoples Bancorp Inc.
$1B · P/E 11.9x · Buy

RECENT ANALYST CALLS

Upgrade/downgrade history for HFWA, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Stephens & Co. - Reiterated
Equal-Weight → Equal-Weight 2026-07-28 Building track record
Keefe, Bruyette & Woods - Reiterated
Market Perform → Market Perform 2026-07-27 Building track record
DA Davidson - Reiterated
Buy → Buy 2026-07-25 Building track record
Piper Sandler - Reiterated
Overweight → Overweight 2026-04-27 14% win rate (7 calls)
Piper Sandler - Reiterated
Overweight → Overweight 2026-04-02 14% win rate (7 calls)
Piper Sandler - Reiterated
Overweight → Overweight 2026-02-05 14% win rate (7 calls)
Stephens & Co. - Reiterated
Equal-Weight → Equal-Weight 2026-01-26 Building track record
DA Davidson - Reiterated
Buy → Buy 2026-01-23 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
56
out of 100
Coverage depth
14/30
Consensus clarity
28/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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