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Ranked #1334 by analyst upside · 2026-06-27
BZUN
Baozun Inc.
Consumer Cyclical · Market Cap $161M · P/E 0x
ANALYST PRICE TARGET
+52.1%
implied upside to consensus target
Current Price $2.77
Consensus Target $4.21
Bull Target $6.06
Bear Target $2.74
Analysts Covering 7
ANALYST CONSENSUS - BUY
Strong Buy
0
Buy
5
Hold
2
Sell
0
52-Week Low $2.07
52-Week High $4.88
YTD Return -1.4%
FUNDAMENTALS
Market Cap $161M
P/E Ratio (TTM) N/A
Forward P/E 3.8x
EPS (TTM) $-0.48
PEG Ratio 0.06
Dividend Yield N/A
Revenue (TTM) $10.3B
Profit Margin -1.8%
52-WEEK RANGE
52-Week Low $2.07
52-Week High $4.88
Current Price $2.77
Bear Target $2.74
Bull Target $6.06
● Now $2.77 ● Target $4.21
TRADING DATA
Avg Volume 356K
YTD Return -1.4%
Analyst Count 7
Consensus Buy
Upside to Target +52.1%
Last Updated 2026-06-27

ANALYST SUMMARY

Baozun Inc. (BZUN) is currently trading at $2.77 with a Wall Street consensus price target of $4.21, implying potential upside of 52.1% over the next 12 months. 7 analysts currently cover BZUN, with a consensus rating of Buy - 71% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $6.06, while the most cautious has a target of $2.74.

BZUN operates in the Consumer Cyclical sector with a market capitalisation of $161M. The stock is down 1.4% year-to-date and is currently trading near the lower end of its 52-week range of $2.07 – $4.88.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for BZUN, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Citigroup — Reiterated
Buy → Buy 2024-11-26 Building track record
CLSA ↓ Downgrade
Outperform → Hold 2024-08-30 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
36
out of 100
Coverage depth
16/30
Consensus clarity
6/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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