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Ranked #1714 by analyst upside · 2026-09-28
BKNG
Booking Holdings Inc.
Consumer Cyclical · Market Cap $123B · P/E 18.2x
ANALYST PRICE TARGET
+45.6%
implied upside to consensus target
Current Price $163.95
Consensus Target $238.78
Bull Target $301.0
Bear Target $188.0
Analysts Covering 37
ANALYST CONSENSUS - BUY
Strong Buy
6
Buy
25
Hold
7
Sell
0
52-Week Low $150.14
52-Week High $225.0
YTD Return -22.4%
FUNDAMENTALS
Market Cap $123B
P/E Ratio (TTM) 18.2x
Forward P/E 13.3x
EPS (TTM) $9.00
PEG Ratio 0.90
Dividend Yield 1.02%
Revenue (TTM) $28.2B
Profit Margin 25.5%
52-WEEK RANGE
52-Week Low $150.14
52-Week High $225.0
Current Price $163.95
Bear Target $188.0
Bull Target $301.0
● Now $163.95 ● Target $238.78
TRADING DATA
Avg Volume 6.8M
YTD Return -22.4%
Analyst Count 37
Consensus Buy
Upside to Target +45.6%
Last Updated 2026-09-28

ANALYST SUMMARY

Booking Holdings Inc. (BKNG) is currently trading at $163.95 with a Wall Street consensus price target of $238.78, implying potential upside of 45.6% over the next 12 months. 37 analysts currently cover BKNG, with a consensus rating of Buy - 82% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $301.0, while the most cautious has a target of $188.0.

BKNG operates in the Consumer Cyclical sector with a market capitalisation of $123B. The stock is down 22.4% year-to-date and is currently trading near the lower end of its 52-week range of $150.14 – $225.0.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for BKNG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

BTIG reit
Buy → Buy 2026-09-24 38% win rate (8 calls)
Rosenblatt ● Initiated
Buy 2026-09-01 Building track record
BTIG reit
Buy → Buy 2026-08-27 38% win rate (8 calls)
Evercore ISI Group - Reiterated
Outperform → Outperform 2026-08-24 Building track record
Argus Research - Reiterated
Buy → Buy 2026-08-10 Building track record
UBS - Reiterated
Buy → Buy 2026-08-05 33% win rate (6 calls)
Benchmark - Reiterated
Buy → Buy 2026-08-05 Building track record
Citigroup - Reiterated
Buy → Buy 2026-08-05 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
66
out of 100
Coverage depth
28/30
Consensus clarity
16/30
Vote unanimity
20/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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