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Ranked #2906 by analyst upside · 2026-08-14
BKNG
Booking Holdings Inc.
Consumer Cyclical · Market Cap $160B · P/E 23.6x
ANALYST PRICE TARGET
+11.5%
implied upside to consensus target
Current Price $213.34
Consensus Target $237.81
Bull Target $301.0
Bear Target $188.0
Analysts Covering 36
ANALYST CONSENSUS - BUY
Strong Buy
5
Buy
24
Hold
8
Sell
0
52-Week Low $150.14
52-Week High $231.8
YTD Return +0.7%
FUNDAMENTALS
Market Cap $160B
P/E Ratio (TTM) 23.6x
Forward P/E 17.2x
EPS (TTM) $9.05
PEG Ratio 0.94
Dividend Yield 0.79%
Revenue (TTM) $28.2B
Profit Margin 25.5%
52-WEEK RANGE
52-Week Low $150.14
52-Week High $231.8
Current Price $213.34
Bear Target $188.0
Bull Target $301.0
● Now $213.34 ● Target $237.81
TRADING DATA
Avg Volume 7.3M
YTD Return +0.7%
Analyst Count 36
Consensus Buy
Upside to Target +11.5%
Last Updated 2026-08-14

ANALYST SUMMARY

Booking Holdings Inc. (BKNG) is currently trading at $213.34 with a Wall Street consensus price target of $237.81, implying potential upside of 11.5% over the next 12 months. 36 analysts currently cover BKNG, with a consensus rating of Buy - 78% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $301.0, while the most cautious has a target of $188.0.

BKNG operates in the Consumer Cyclical sector with a market capitalisation of $160B. The stock is up 0.7% year-to-date and is currently trading near the upper end of its 52-week range of $150.14 – $231.8.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for BKNG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

BTIG reit
Buy → Buy 2026-05-29 38% win rate (8 calls)
Argus Research - Reiterated
Buy → Buy 2026-04-30 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2026-04-29 43% win rate (7 calls)
UBS - Reiterated
Buy → Buy 2026-04-29 33% win rate (6 calls)
TD Cowen - Reiterated
Buy → Buy 2026-04-29 Building track record
RBC Capital - Reiterated
Outperform → Outperform 2026-04-29 Building track record
Citigroup - Reiterated
Buy → Buy 2026-04-29 Building track record
Oppenheimer - Reiterated
Outperform → Outperform 2026-04-29 14% win rate (7 calls)
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
61
out of 100
Coverage depth
28/30
Consensus clarity
19/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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