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Ranked #2074 by analyst upside · 2026-11-13
BKNG
Booking Holdings Inc.
Consumer Cyclical · Market Cap $120B · P/E 17.5x
ANALYST PRICE TARGET
+33.8%
implied upside to consensus target
Current Price $161.2
Consensus Target $215.66
Bull Target $267.0
Bear Target $150.0
Analysts Covering 35
ANALYST CONSENSUS - BUY
Strong Buy
6
Buy
23
Hold
7
Sell
0
52-Week Low $146.28
52-Week High $220.81
YTD Return -23.7%
FUNDAMENTALS
Market Cap $120B
P/E Ratio (TTM) 17.5x
Forward P/E 13.2x
EPS (TTM) $9.22
PEG Ratio 0.59
Dividend Yield 1.04%
Revenue (TTM) $28.1B
Profit Margin 25.5%
52-WEEK RANGE
52-Week Low $146.28
52-Week High $220.81
Current Price $161.2
Bear Target $150.0
Bull Target $267.0
● Now $161.2 ● Target $215.66
TRADING DATA
Avg Volume 7.3M
YTD Return -23.7%
Analyst Count 35
Consensus Buy
Upside to Target +33.8%
Last Updated 2026-11-13

ANALYST SUMMARY

Booking Holdings Inc. (BKNG) is currently trading at $161.2 with a Wall Street consensus price target of $215.66, implying potential upside of 33.8% over the next 12 months. 35 analysts currently cover BKNG, with a consensus rating of Buy - 81% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $267.0, while the most cautious has a target of $150.0.

BKNG operates in the Consumer Cyclical sector with a market capitalisation of $120B. The stock is down 23.7% year-to-date and is currently trading near the lower end of its 52-week range of $146.28 – $220.81.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for BKNG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

UBS - Reiterated
Buy → Buy 2026-11-04 33% win rate (6 calls)
Citigroup - Reiterated
Buy → Buy 2026-11-04 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2026-11-04 43% win rate (7 calls)
Morgan Stanley - Reiterated
Overweight → Overweight 2026-11-04 Building track record
Piper Sandler reit
Neutral → Neutral 2026-11-04 14% win rate (7 calls)
Barclays - Reiterated
Overweight → Overweight 2026-11-04 Building track record
Wells Fargo - Reiterated
Equal-Weight → Equal-Weight 2026-11-04 Building track record
RBC Capital - Reiterated
Outperform → Outperform 2026-11-04 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
64
out of 100
Coverage depth
27/30
Consensus clarity
15/30
Vote unanimity
20/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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