STOCKUPSIDE.IO
Analyst Price Target Intelligence
← Full Rankings
← Back to rankings
Ranked #2213 by analyst upside · 2026-06-27
BKNG
Booking Holdings Inc.
Consumer Cyclical · Market Cap $141B · P/E 23.9x
ANALYST PRICE TARGET
+23.7%
implied upside to consensus target
Current Price $181.46
Consensus Target $224.41
Bull Target $298.0
Bear Target $175.0
Analysts Covering 35
ANALYST CONSENSUS - BUY
Strong Buy
6
Buy
22
Hold
7
Sell
0
52-Week Low $150.14
52-Week High $233.58
YTD Return -14.4%
FUNDAMENTALS
Market Cap $141B
P/E Ratio (TTM) 23.9x
Forward P/E 14.7x
EPS (TTM) $7.58
PEG Ratio 0.78
Dividend Yield 0.91%
Revenue (TTM) $27.7B
Profit Margin 22.2%
52-WEEK RANGE
52-Week Low $150.14
52-Week High $233.58
Current Price $181.46
Bear Target $175.0
Bull Target $298.0
● Now $181.46 ● Target $224.41
TRADING DATA
Avg Volume 7.9M
YTD Return -14.4%
Analyst Count 35
Consensus Buy
Upside to Target +23.7%
Last Updated 2026-06-27

ANALYST SUMMARY

Booking Holdings Inc. (BKNG) is currently trading at $181.46 with a Wall Street consensus price target of $224.41, implying potential upside of 23.7% over the next 12 months. 35 analysts currently cover BKNG, with a consensus rating of Buy - 80% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $298.0, while the most cautious has a target of $175.0.

BKNG operates in the Consumer Cyclical sector with a market capitalisation of $141B. The stock is down 14.4% year-to-date and is currently trading near the lower end of its 52-week range of $150.14 – $233.58.

SIMILAR STOCKS

Other Consumer Cyclical stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for BKNG, with each firm's 90-day track record across all stocks we track. See full firm rankings →

BTIG reit
Buy → Buy 2026-05-29 38% win rate (8 calls)
Argus Research — Reiterated
Buy → Buy 2026-04-30 Building track record
JP Morgan — Reiterated
Overweight → Overweight 2026-04-29 43% win rate (7 calls)
UBS — Reiterated
Buy → Buy 2026-04-29 33% win rate (6 calls)
TD Cowen — Reiterated
Buy → Buy 2026-04-29 Building track record
RBC Capital — Reiterated
Outperform → Outperform 2026-04-29 Building track record
Citigroup — Reiterated
Buy → Buy 2026-04-29 Building track record
Oppenheimer — Reiterated
Outperform → Outperform 2026-04-29 14% win rate (7 calls)
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

Loading…
ANALYST CONVICTION SCORE
65
out of 100
Coverage depth
27/30
Consensus clarity
16/30
Vote unanimity
20/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

See 4,000+ stocks ranked by analyst upside

StockUpside.io tracks analyst consensus price targets across thousands of US-listed stocks, updated every day. The full ranked list is available with a Pro subscription.

View Full Rankings →