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Ranked #3450 by analyst upside · 2026-09-28
BFH
Bread Financial Holdings, Inc.
Financial Services · Market Cap $4B · P/E 8.0x
ANALYST PRICE TARGET
+11.6%
implied upside to consensus target
Current Price $102.91
Consensus Target $114.81
Bull Target $130.0
Bear Target $86.0
Analysts Covering 16
ANALYST CONSENSUS - BUY
Strong Buy
1
Buy
7
Hold
8
Sell
0
52-Week Low $53.83
52-Week High $114.53
YTD Return +37.7%
FUNDAMENTALS
Market Cap $4B
P/E Ratio (TTM) 8.0x
Forward P/E 7.5x
EPS (TTM) $12.89
PEG Ratio 2.24
Dividend Yield 0.89%
Revenue (TTM) $2.7B
Profit Margin 21.4%
52-WEEK RANGE
52-Week Low $53.83
52-Week High $114.53
Current Price $102.91
Bear Target $86.0
Bull Target $130.0
● Now $102.91 ● Target $114.81
TRADING DATA
Avg Volume 582K
YTD Return +37.7%
Analyst Count 16
Consensus Buy
Upside to Target +11.6%
Last Updated 2026-09-28

ANALYST SUMMARY

Bread Financial Holdings, Inc. (BFH) is currently trading at $102.91 with a Wall Street consensus price target of $114.81, implying potential upside of 11.6% over the next 12 months. 16 analysts currently cover BFH, with a consensus rating of Buy - 50% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $130.0, while the most cautious has a target of $86.0.

BFH operates in the Financial Services sector with a market capitalisation of $4B. The stock is up 37.7% year-to-date and is currently trading near the upper end of its 52-week range of $53.83 – $114.53.

SIMILAR STOCKS

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RECENT ANALYST CALLS

Upgrade/downgrade history for BFH, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Wells Fargo ● Initiated
Equal-Weight 2026-09-11 Building track record
Wolfe Research ↑ Upgrade
Peer Perform → Outperform 2026-08-25 Building track record
UBS - Reiterated
Buy → Buy 2026-08-03 33% win rate (6 calls)
Evercore ISI Group - Reiterated
Outperform → Outperform 2026-07-28 Building track record
TD Cowen - Reiterated
Hold → Hold 2026-07-24 Building track record
RBC Capital reit
Sector Perform → Sector Perform 2026-07-24 Building track record
Barclays - Reiterated
Equal-Weight → Equal-Weight 2026-07-24 Building track record
Morgan Stanley - Reiterated
Equal-Weight → Equal-Weight 2026-07-20 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
50
out of 100
Coverage depth
22/30
Consensus clarity
21/30
Vote unanimity
5/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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