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Ranked #4022 by analyst upside · 2026-06-30
BFH
Bread Financial Holdings, Inc.
Financial Services · Market Cap $4B · P/E 8.7x
ANALYST PRICE TARGET
-10.8%
implied upside to consensus target
Current Price $108.73
Consensus Target $97.0
Bull Target $115.0
Bear Target $70.0
Analysts Covering 16
ANALYST CONSENSUS - HOLD
Strong Buy
1
Buy
6
Hold
7
Sell
2
52-Week Low $53.83
52-Week High $109.12
YTD Return +45.2%
FUNDAMENTALS
Market Cap $4B
P/E Ratio (TTM) 8.7x
Forward P/E 8.7x
EPS (TTM) $12.54
PEG Ratio 2.45
Dividend Yield 0.85%
Revenue (TTM) $2.6B
Profit Margin 21.2%
52-WEEK RANGE
52-Week Low $53.83
52-Week High $109.12
Current Price $108.73
Bear Target $70.0
Bull Target $115.0
● Now $108.73 ● Target $97.0
TRADING DATA
Avg Volume 696K
YTD Return +45.2%
Analyst Count 16
Consensus Hold
Upside to Target -10.8%
Last Updated 2026-06-30

ANALYST SUMMARY

Bread Financial Holdings, Inc. (BFH) is currently trading at $108.73 with a Wall Street consensus price target of $97.0, which is 10.8% below the current price over the next 12 months. 16 analysts currently cover BFH, with a consensus rating of Hold - 44% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $115.0, while the most cautious has a target of $70.0.

BFH operates in the Financial Services sector with a market capitalisation of $4B. The stock is up 45.2% year-to-date and is currently trading near the upper end of its 52-week range of $53.83 – $109.12.

SIMILAR STOCKS

Other Financial Services stocks with comparable size and valuation.

FHI -1.6%
Federated Hermes, Inc.
$4B · P/E 11.2x · Hold
CATY -4.7%
Cathay General Bancorp
$4B · P/E 12.8x · Hold
CACC -15.9%
Credit Acceptance Corporation
$7B · P/E 15.9x · Hold
FULT -1.8%
Fulton Financial Corporation
$5B · P/E 11.5x · Buy
FIBK -4.2%
First Interstate BancSystem, Inc.
$4B · P/E 12.6x · Buy

RECENT ANALYST CALLS

Upgrade/downgrade history for BFH, with each firm's 90-day track record across all stocks we track. See full firm rankings →

RBC Capital — Reiterated
Sector Perform → Sector Perform 2026-06-11 Building track record
Loop Capital ● Initiated
Buy 2026-05-22 Building track record
Evercore ISI Group — Reiterated
Outperform → Outperform 2026-04-29 Building track record
Barclays — Reiterated
Underweight → Underweight 2026-04-24 Building track record
TD Cowen — Reiterated
Hold → Hold 2026-04-24 Building track record
Keefe, Bruyette & Woods — Reiterated
Outperform → Outperform 2026-04-24 Building track record
BTIG — Reiterated
Buy → Buy 2026-04-23 38% win rate (8 calls)
Morgan Stanley ↑ Upgrade
Underweight → Equal-Weight 2026-04-16 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
51
out of 100
Coverage depth
22/30
Consensus clarity
22/30
Vote unanimity
5/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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