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Ranked #3772 by analyst upside · 2026-08-14
BFH
Bread Financial Holdings, Inc.
Financial Services · Market Cap $5B · P/E 9.0x
ANALYST PRICE TARGET
+1.7%
implied upside to consensus target
Current Price $111.63
Consensus Target $113.53
Bull Target $132.0
Bear Target $79.0
Analysts Covering 15
ANALYST CONSENSUS - HOLD
Strong Buy
1
Buy
6
Hold
7
Sell
1
52-Week Low $53.83
52-Week High $114.12
YTD Return +49.1%
FUNDAMENTALS
Market Cap $5B
P/E Ratio (TTM) 9.0x
Forward P/E 8.3x
EPS (TTM) $12.38
PEG Ratio 3.86
Dividend Yield 0.83%
Revenue (TTM) $2.7B
Profit Margin 21.4%
52-WEEK RANGE
52-Week Low $53.83
52-Week High $114.12
Current Price $111.63
Bear Target $79.0
Bull Target $132.0
● Now $111.63 ● Target $113.53
TRADING DATA
Avg Volume 683K
YTD Return +49.1%
Analyst Count 15
Consensus Hold
Upside to Target +1.7%
Last Updated 2026-08-14

ANALYST SUMMARY

Bread Financial Holdings, Inc. (BFH) is currently trading at $111.63 with a Wall Street consensus price target of $113.53, implying potential upside of 1.7% over the next 12 months. 15 analysts currently cover BFH, with a consensus rating of Hold - 47% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $132.0, while the most cautious has a target of $79.0.

BFH operates in the Financial Services sector with a market capitalisation of $5B. The stock is up 49.1% year-to-date and is currently trading near the upper end of its 52-week range of $53.83 – $114.12.

SIMILAR STOCKS

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RECENT ANALYST CALLS

Upgrade/downgrade history for BFH, with each firm's 90-day track record across all stocks we track. See full firm rankings →

RBC Capital - Reiterated
Sector Perform → Sector Perform 2026-06-11 Building track record
Loop Capital ● Initiated
Buy 2026-05-22 Building track record
Evercore ISI Group - Reiterated
Outperform → Outperform 2026-04-29 Building track record
Barclays - Reiterated
Underweight → Underweight 2026-04-24 Building track record
TD Cowen - Reiterated
Hold → Hold 2026-04-24 Building track record
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2026-04-24 Building track record
BTIG - Reiterated
Buy → Buy 2026-04-23 38% win rate (8 calls)
Morgan Stanley ↑ Upgrade
Underweight → Equal-Weight 2026-04-16 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
49
out of 100
Coverage depth
21/30
Consensus clarity
21/30
Vote unanimity
5/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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