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Ranked #2723 by analyst upside · 2026-06-27
MAX
MediaAlpha, Inc.
Communication Services · Market Cap $642M · P/E 18.6x
ANALYST PRICE TARGET
+13.0%
implied upside to consensus target
Current Price $11.88
Consensus Target $13.43
Bull Target $19.0
Bear Target $11.0
Analysts Covering 7
ANALYST CONSENSUS — BUY
Strong Buy
3
Buy
3
Hold
2
Sell
0
52-Week Low $7.09
52-Week High $13.92
YTD Return +0.0%
FUNDAMENTALS
Market Cap $642M
P/E Ratio (TTM) 18.6x
Forward P/E 7.1x
EPS (TTM) $0.64
PEG Ratio N/A
Dividend Yield N/A
Revenue (TTM) $1.2B
Profit Margin 3.4%
52-WEEK RANGE
52-Week Low $7.09
52-Week High $13.92
Current Price $11.88
Bear Target $11.0
Bull Target $19.0
● Now $11.88 ● Target $13.43
TRADING DATA
Avg Volume 585K
YTD Return +0.0%
Analyst Count 7
Consensus Buy
Upside to Target +13.0%
Last Updated 2026-06-27

ANALYST SUMMARY

MediaAlpha, Inc. (MAX) is currently trading at $11.88 with a Wall Street consensus price target of $13.43, implying potential upside of 13.0% over the next 12 months. 7 analysts currently cover MAX, with a consensus rating of Buy — 75% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $19.0, while the most cautious has a target of $11.0.

MAX operates in the Communication Services sector with a market capitalisation of $642M. The stock is up 0.0% year-to-date and is currently trading near the upper end of its 52-week range of $7.09 – $13.92.

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RECENT ANALYST CALLS

Upgrade/downgrade history for MAX, with each firm's 90-day track record across all stocks we track. See full firm rankings →

JP Morgan — Reiterated
Overweight → Overweight 2026-04-30 43% win rate (7 calls)
Keefe, Bruyette & Woods — Reiterated
Outperform → Outperform 2026-04-07 Building track record
JP Morgan — Reiterated
Overweight → Overweight 2026-02-24 43% win rate (7 calls)
Goldman Sachs — Reiterated
Neutral → Neutral 2026-02-24 Building track record
RBC Capital — Reiterated
Outperform → Outperform 2026-02-24 Building track record
Keefe, Bruyette & Woods — Reiterated
Outperform → Outperform 2026-02-24 Building track record
JP Morgan — Reiterated
Overweight → Overweight 2025-10-30 43% win rate (7 calls)
Keefe, Bruyette & Woods — Reiterated
Outperform → Outperform 2025-10-30 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
out of 100
Coverage depth
0/30
Consensus clarity
0/30
Vote unanimity
0/25
Rating stability
0/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call — not that the stock will go up.

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