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Ranked #1284 by analyst upside · 2026-09-28
MAX
MediaAlpha, Inc.
Communication Services · Market Cap $491M · P/E 5.7x
ANALYST PRICE TARGET
+66.4%
implied upside to consensus target
Current Price $9.27
Consensus Target $15.43
Bull Target $19.0
Bear Target $11.0
Analysts Covering 7
ANALYST CONSENSUS - BUY
Strong Buy
2
Buy
3
Hold
3
Sell
0
52-Week Low $7.09
52-Week High $14.7
YTD Return -22.4%
FUNDAMENTALS
Market Cap $491M
P/E Ratio (TTM) 5.7x
Forward P/E 5.5x
EPS (TTM) $1.62
PEG Ratio N/A
Dividend Yield N/A
Revenue (TTM) $1.2B
Profit Margin 7.9%
52-WEEK RANGE
52-Week Low $7.09
52-Week High $14.7
Current Price $9.27
Bear Target $11.0
Bull Target $19.0
● Now $9.27 ● Target $15.43
TRADING DATA
Avg Volume 853K
YTD Return -22.4%
Analyst Count 7
Consensus Buy
Upside to Target +66.4%
Last Updated 2026-09-28

ANALYST SUMMARY

MediaAlpha, Inc. (MAX) is currently trading at $9.27 with a Wall Street consensus price target of $15.43, implying potential upside of 66.4% over the next 12 months. 7 analysts currently cover MAX, with a consensus rating of Buy - 62% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $19.0, while the most cautious has a target of $11.0.

MAX operates in the Communication Services sector with a market capitalisation of $491M. The stock is down 22.4% year-to-date and is currently trading near the lower end of its 52-week range of $7.09 – $14.7.

SIMILAR STOCKS

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RECENT ANALYST CALLS

Upgrade/downgrade history for MAX, with each firm's 90-day track record across all stocks we track. See full firm rankings →

RBC Capital - Reiterated
Outperform → Outperform 2026-08-05 Building track record
Goldman Sachs - Reiterated
Neutral → Neutral 2026-07-30 Building track record
Canaccord Genuity - Reiterated
Buy → Buy 2026-07-30 Building track record
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2026-07-08 Building track record
TD Cowen - Reiterated
Hold → Hold 2026-06-23 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2026-04-30 43% win rate (7 calls)
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2026-04-07 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2026-02-24 43% win rate (7 calls)
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
43
out of 100
Coverage depth
16/30
Consensus clarity
13/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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