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Ranked #2317 by analyst upside · 2026-08-13
MAX
MediaAlpha, Inc.
Communication Services · Market Cap $787M · P/E 7.9x
ANALYST PRICE TARGET
+20.7%
implied upside to consensus target
Current Price $12.84
Consensus Target $15.5
Bull Target $19.0
Bear Target $11.0
Analysts Covering 6
ANALYST CONSENSUS - BUY
Strong Buy
2
Buy
3
Hold
2
Sell
0
52-Week Low $7.09
52-Week High $14.7
YTD Return +7.4%
FUNDAMENTALS
Market Cap $787M
P/E Ratio (TTM) 7.9x
Forward P/E 8.3x
EPS (TTM) $1.62
PEG Ratio N/A
Dividend Yield N/A
Revenue (TTM) $1.2B
Profit Margin 7.9%
52-WEEK RANGE
52-Week Low $7.09
52-Week High $14.7
Current Price $12.84
Bear Target $11.0
Bull Target $19.0
● Now $12.84 ● Target $15.5
TRADING DATA
Avg Volume 830K
YTD Return +7.4%
Analyst Count 6
Consensus Buy
Upside to Target +20.7%
Last Updated 2026-08-13

ANALYST SUMMARY

MediaAlpha, Inc. (MAX) is currently trading at $12.84 with a Wall Street consensus price target of $15.5, implying potential upside of 20.7% over the next 12 months. 6 analysts currently cover MAX, with a consensus rating of Buy - 71% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $19.0, while the most cautious has a target of $11.0.

MAX operates in the Communication Services sector with a market capitalisation of $787M. The stock is up 7.4% year-to-date and is currently trading near the upper end of its 52-week range of $7.09 – $14.7.

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RECENT ANALYST CALLS

Upgrade/downgrade history for MAX, with each firm's 90-day track record across all stocks we track. See full firm rankings →

JP Morgan - Reiterated
Overweight → Overweight 2026-04-30 43% win rate (7 calls)
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2026-04-07 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2026-02-24 43% win rate (7 calls)
Goldman Sachs - Reiterated
Neutral → Neutral 2026-02-24 Building track record
RBC Capital - Reiterated
Outperform → Outperform 2026-02-24 Building track record
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2026-02-24 Building track record
JP Morgan - Reiterated
Overweight → Overweight 2025-10-30 43% win rate (7 calls)
Keefe, Bruyette & Woods - Reiterated
Outperform → Outperform 2025-10-30 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
47
out of 100
Coverage depth
15/30
Consensus clarity
18/30
Vote unanimity
12/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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