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Ranked #51 by analyst upside · 2026-09-08
DRCT
Direct Digital Holdings, Inc.
Communication Services · Market Cap $2M · P/E 0x
ANALYST PRICE TARGET
+1532.7%
implied upside to consensus target
Current Price $1.96
Consensus Target $32.0
Bull Target $32.0
Bear Target $32.0
Analysts Covering 1
ANALYST CONSENSUS - UNDERPERFORM
Strong Buy
0
Buy
0
Hold
0
Sell
1
52-Week Low $1.78
52-Week High $113.74
YTD Return -84.4%
FUNDAMENTALS
Market Cap $2M
P/E Ratio (TTM) N/A
Forward P/E N/A
EPS (TTM) $-211.67
PEG Ratio N/A
Dividend Yield N/A
Revenue (TTM) $31M
Profit Margin -74.4%
52-WEEK RANGE
52-Week Low $1.78
52-Week High $113.74
Current Price $1.96
Bear Target $32.0
Bull Target $32.0
● Now $1.96 ● Target $32.0
TRADING DATA
Avg Volume 20K
YTD Return -84.4%
Analyst Count 1
Consensus Underperform
Upside to Target +1532.7%
Last Updated 2026-09-08

ANALYST SUMMARY

Direct Digital Holdings, Inc. (DRCT) is currently trading at $1.96 with a Wall Street consensus price target of $32.0, implying potential upside of 1532.7% over the next 12 months. 1 analysts currently cover DRCT, with a consensus rating of Underperform - 0% of analysts rate the stock a Buy or Strong Buy. The most bullish analyst has a price target of $32.0, while the most cautious has a target of $32.0.

DRCT operates in the Communication Services sector with a market capitalisation of $2M. The stock is down 84.4% year-to-date and is currently trading near the lower end of its 52-week range of $1.78 – $113.74.

SIMILAR STOCKS

Other Communication Services stocks with comparable size and valuation.

RECENT ANALYST CALLS

Upgrade/downgrade history for DRCT, with each firm's 90-day track record across all stocks we track. See full firm rankings →

Benchmark - Reiterated
Speculative Buy → Speculative Buy 2026-04-08 Building track record
Benchmark - Reiterated
Buy → Buy 2025-05-07 Building track record
HISTORICAL SNAPSHOT

Point-in-time data from StockUpside's daily snapshots. Tracks price, analyst target, upside %, consensus, and analyst count.

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ANALYST CONVICTION SCORE
15
out of 100
Coverage depth
5/30
Consensus clarity
8/30
Vote unanimity
0/25
Rating stability
2/15

Measures analyst agreement, not fundamental quality. A high score means analysts broadly agree on this call - not that the stock will go up.

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